For neuroscientists, the secret to a perfect Thanksgiving turkey isn't just the seasoning and stuffing. Instead, taste is in the brain. Research by neuroscientist Charles S. Zuker, PhD, a world expert on taste, has shown that the brain can be fooled into perceiving sweet or bitter tastes — simply by activating parts of the brain dedicated to those tastes.

In this animated video, please join Dr. Zuker of Columbia's Zuckerman Institute for a flavor of the cutting edge of taste science today.